Located 2 miles south of Milwaukee’s downtown, the master plan area is currently dominated by vacant industrial structures, immense block sizes, and contaminated brownfield land. – approximately ¼ square mile in size. 

Focusing on the overlap and synthesis of diverse use types, the master plan sought to introduce and thoughtfully integrate commercial, residential, and light industrial uses within a water-conscious landscape.

The focal point of the master plan occurs at the northwest corner of the Grand Trunk. There, the public landscape fans out to connect with the Kinnickinnic River, establishing human scale spaces for a myriad of uses across all seasons. The landscape adapts to reflect shifts in river levels.